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fragile products
Video
Unboxing Usual Wines
Far from your average six pack, this wine shipment has a clever spin on a traditional insert.
Video
Unboxing Vitruvi
Polished and restrained. Every detail of this design guides the customer through a memorable unboxing.
Advice
Why IKEA Hates Air
If you're shipping air, you're paying for it.
Advice
Is loss aversion causing you to overspend on packaging?
If you're optimizing for 0% breakage, you may be losing more than you're saving.
Podcast
Vanessa Dew, Health Ade: Making Kombucha Mainstream – Well Made E118
Most people don't know what kombucha is and fermented tea is a tough sell (especially after you've seen a SCOBY). Health-Ade Kombucha co-founder Vanessa Dew explains how they continue to educate consumers as they scale up at breakneck speed.
Video
Unboxing The Spice House
Rooted in tradition, this 60-year-old company has a brand new way to ship spices.
Podcast
Susan Tynan, Framebridge: Solving a Worthy Problem – Well Made E101
Framing priceless pieces requires a ton of customer confidence. Framebridge founder and CEO Susan Tynan built that confidence by sweating the details, building out a new factory, and launching two brick-and-mortar locations.
Podcast
Ara Katz, Seed: Seeding – Well Made E80
Breaking down the science of the microbiome with Seed.
Video
Unboxing Le Labo
Fine fragrance brand, Le Labo is taking ordinary materials and creating an extraordinary unboxing experience.
Video
What is a Burst Strength Test?
A Burst Strength Test (aka Mullen Test) is one of two ways that the strength of corrugated is tested.
Video
What is an Edge Crush Test?
ECT stands for Edge Crush Test
Video
Void Fill Options for Your Packaging
We cover the pros and cons of the types of void fill that don’t require any machinery.
Video
What is a Box Maker’s Certificate?
From this one little stamp on the bottom of your box, you can learn where your box was made, how it was tested, and how it was made.
Video
What You Need to Know Before You Order Custom Packaging
Get ahead of the game and streamline your packaging timeline with these tips.
Video
Samples and Prototypes — What You Need to Know
From samples to production prototypes, we’re covering the full gamut to give you an idea of the time and cost involved in every option so you can feel confident about your packaging production run.
