Topic

personalization

Video

Unboxing Apostrophe

Colorful, memorable branding makes this skincare unboxing a memorable departure from the dermatologist office.

Video

Unboxing Function of Beauty

This personalized hair card brand unveils a new unboxing with more recycled content and less ink.

Podcast

Mike Lackman, Trade Coffee: Creating a Customer Journey – Well Made E103

Trade Coffee is delivering on discovery, but the subscription part is more complex than it seems. Hear how they've optimized for their roasters and their customers.

Video

Unboxing Prose

See how Prose uses transparency to elevate their personalized shampoo and conditioner.

Video

Unboxing Ollie

Ollie's personalized dog food is all about the pups, but the packaging was engineered for their people.

Podcast

Zahir Dossa, Function of Beauty: Perfecting Personalization – Well Made E87

Hair care is getting personal — finally. We're talking with Function of Beauty's co-founder about the strategy behind their hundreds of bottling iterations and trillions of product combinations.

Podcast

Ollie and Lerer Hippeau, Ollie: Launching a New Unboxing – Well Made E75

Ollie Sr. Operations Manager, Nancy Walton, and Lerer Hippeau Principal investor, Caitlin Strandberg talk about the supply chain strategy behind Ollie's new packaging redesign.

Podcast

Nicole Gibbons, Clare: Picking the Right Swatch – Well Made E61

Former blogger, tv host, and interior designer, Nicole Gibbons is simplifying the paint buying process one paint swatch at a time.

Podcast

Rachel Blumenthal, Rockets of Awesome: Designing Awesome Clothes, Backed by Data – Well Made E43

Rockets of Awesome founder, Rachel Blumenthal, talks about designing a brand backed by data and personalized for a modern generation of parents and kids.

Podcast

Heidi Zak, Thirdlove: Taking Measured Risks – Well Made E38

ThirdLove co-founder, Heidi Zak, is changing the way modern women get measured and shop for bras.

Podcast

Seph Skerritt, Proper Cloth: Building Tools Right the First Time – Well Made E34

Proper Cloth uses technology to power personalization in the form of dress shirts. Hear how founder Seph Skerritt went from electrical engineering to building web tools for finding the perfect fit.

Podcast

Craig Elbert, Care/of: Making Science Personal – Well Made E17

Founder of Care/Of and former VP of Marketing at Bonobos, Craig Elbert tells us how he went from mens fashion to vitamins.