Topic

design

Video

Unboxing Elysium Health

This is how packaging can create an elevated medical experience, at home

Podcast

Emmett Shine, Pattern Brands: Following opportunity – Well Made E150

"I think Gin Lane's impact got a lot larger once we quit Gin Lane." After building the brand identity for dozens of iconic modern brands, Gin Lane founder Emmett Shine is scaling a new home brands collaborative — Pattern Brands.

Podcast

Tyler Mincey, Bolt: Taking things apart – Well Made E147

Tyler Mincey is a Partner at Bolt where he's always thinking about the long view of new products. With a decade of product experience, he's envisioning a future of tech that's more integrated and ambient than ever before.

Podcast

Jenna Lyons: Testing the edges – Well Made E142

"I'm still the person that just wanted to make beautiful things and that hasn't changed." Jenna Lyons is diving back into creative with full force: launching a new lash brand, hosting a TV show, and designing a new hotel.

Podcast

Kristy Caylor, For Days: Keeping clothing out of landfills – Well Made E141

On average, each person in the US sends 70 pounds of textiles to a landfill each year. For Days founder Kristy Caylor is building a textile recovery stream to close the loop and build a supply chain fueled by fashion waste.

Podcast

Ian Montgomery, Guacamole Airplane: Getting comfortable with trade-offs – Well Made E138

Ian Montgomery, founder and Creative Director of Guacamole Airplane is merging environmental science and design to push the limits of how we think about sustainable packaging.

Podcast

Caspar Coppetti, On Running: Subscribing to a shoe – Well Made E137

What does it take to make a shoe recyclable and how do you get customers to recycle it? Caspar Copetti and his team at On are testing their hypotheses with a whole new supply chain for a subscription based shoe.

Podcast

Kristy Tillman: Building the future right now – Well Made E136

Designer Kristy Tillman has no time to waste. Between her roles at Slack and Facebook, she took a sabbatical to launch a fellowship for underrepresented design talent.

Podcast

Emily Singer: Giving your brand a soul – Well Made E130

From logo to mission statement, it's become easy to create a cookie-cutter brand. Emily Singer, author of Chips + Dips, explores how to break the mold.

Video

Unboxing Vitruvi

Polished and restrained. Every detail of this design guides the customer through a memorable unboxing.

Podcast

Chris Kirby, Ithaca Hummus: Making it onto the grocery list – Well Made E125

In the midst of a pandemic-induced ecommerce boom, Ithaca Hummus is doing just fine in grocery stores’ deli sections. Founder Chris Kirby talks about the experiential role of retail, staying smart and flexible, and separating trends from universal truths.

Podcast

Vanessa Dew, Health Ade: Making Kombucha Mainstream – Well Made E118

Most people don't know what kombucha is and fermented tea is a tough sell (especially after you've seen a SCOBY). Health-Ade Kombucha co-founder Vanessa Dew explains how they continue to educate consumers as they scale up at breakneck speed.

Podcast

Benjamin Witte, Recess: Branding a Feeling – Well Made E112

Benjamin Witte isn't branding CBD, he's branding the clear calm it gives you. Hear the strategies for marketing, hiring, and growth that are expanding the world of this fruity, fizzy CBD drink.

Video

Unboxing Framebridge

The corrugated insert adapts to protect any size frame.

Advice

10 Ways to Design the Look of Your Box With Custom Tape

Your tape layout matters. We tested different ways to tape up your box and stay on brand.