Roundup

90 Ideas to Spruce Up Your Holiday Packaging Design

June 13, 2020

Black Friday will be here before you know it, and with it comes a bunch of first-time customers to impress. We start thinking about holiday every July, because the holiday rush hits manufacturers a bit earlier than it hits the final consumer.

To give you some inspiration for a festive unboxing, we rounded up 90 ideas to help you deliver a gift-worthy holiday packaging experience. Want to redesign or restock your packaging before Black Friday? Check our holiday order deadlines.

This roundup includes inspiration from some of our favorite companies and designers around the web. Unless specified, these designs are not made by Lumi.


Flat Card

Spotlight messages that you want customers to hold onto long after an unboxing. Add your own handwritten note for that extra special touch.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Lumi 90 Ideas to Spruce Up Your Holiday Packaging Design

Photos via: Lumi


Black and White

Hear us out: Black and white can be bold, classic, and just as festive as for the holidays. Buck tradition and go for this colorway — it's timeless for a reason.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Lumi 90 Ideas to Spruce Up Your Holiday Packaging Design

Photos via: Lumi


Tubes

The holidays are the time to pull out all the stops. Try tubes printed with bold graphics for the ultimate stocking stuffer.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Repina Branding, The Dieline, Fredericks and Mae, I Can Spice, Lumi 90 Ideas to Spruce Up Your Holiday Packaging Design

Frosted

Channel the winter with frosted inner packaging. The translucent quality of vellum or frosted bags is just the right touch of chilly elegance.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: MM La Fleur, Lumi, Paige Tuzée 90 Ideas to Spruce Up Your Holiday Packaging Design

Themed Packing Tape

Holiday-themed tape is an easy update to your year-round packaging. These brands made minor updates to their designs to dial the festivities up a notch.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Lumi, Glossier, My Subscription Addiction 90 Ideas to Spruce Up Your Holiday Packaging Design

A Pop of Red

Ok, so it doesn't have to be red, but picking a holiday color for your brand goes a long way. Use it selectively or all over, but stake your claim on a new swatch for your holiday packaging. 

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Page Three Hundred, Lumi, Studio MLPS, Cassouki 90 Ideas to Spruce Up Your Holiday Packaging Design

Stickers

A sticker or seal is not only a branding opportunity, but it really upgrades the giftability factor — especially in gold.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Buorx, Kado Design, Salita Bacchi, VPL store, Surface and Form 90 Ideas to Spruce Up Your Holiday Packaging Design

Die cut

Designing a box that's truly one of a kind is a sure way to deliver a special experience to giftees and a great way to market to gifters. Play with die cuts on your box to discover clever ways to unveil your product.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: A Practice for Everyday Life, Gabriel Klein, Ian Rousey, Chen Chen Hu, Allison Henry Aver 90 Ideas to Spruce Up Your Holiday Packaging Design

Holiday Design

You could always add some holiday pizazz to your logo or other branding elements. Add string lights, snowflakes, or just a holiday-themed bit of copy to let customers know that you're really in the spirit.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Glossier, Lumi, and Brittany Campbell 90 Ideas to Spruce Up Your Holiday Packaging Design

Photos via: Glossier, Lumi, and Brittany Campbell


Printed Paper

Printed tissue and butcher paper were made for the holidays. Use paper to wrap apparel or rigid object inside boxes and seal it with a sticker or bit of ribbon.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Koia Studio, Marie Zieger, We Are Mucho, Carpenter Collective, Homework 90 Ideas to Spruce Up Your Holiday Packaging Design

Cloth Bags

Talk about the gift that keeps on giving. Custom cotton bags are like a bonus gift and wrapping paper all in one. They're also great for kits and subscription boxes.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Tubby Todd, BC Burnings, Lumi 90 Ideas to Spruce Up Your Holiday Packaging Design

Custom Box Inserts

When you ship your products in a box insert, they arrive just the way they were when you shipped them. Try custom inserts for a real "wow" effect on your unboxing. 

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: It's a Sparkly Life, Lumi, MM La Fleur, Curology, My Subscription Addiction 90 Ideas to Spruce Up Your Holiday Packaging Design

Foil Stamp

You just can't beat fancy feel of a foil stamp, especially during the holidays. They're often metallic, but also come in white or black and they definitely take your brand mark up a notch. 

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Parametro Studio, Studio Plastac, Braeutigam Rotermund, Clare V 90 Ideas to Spruce Up Your Holiday Packaging Design

Inner Boxes

The holidays are the perfect time to think about inner boxes. Rather than putting your product directly into a box or a mailer, an additional inner box gives your customers the opportunity for easier gifting or shipping it directly to the recipient. 

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Mary Rabun, Lumi, Acne Studios, Popsugar 90 Ideas to Spruce Up Your Holiday Packaging Design

Inside-the-Box Copy

When all of your brand new customers are unboxing their holiday goods, say hello. Use your printed boxes as an opportunity to really speak for your brand and make the best impression.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Sezane, Lumi, Beauty Con, MM La Fleur, Yan Can 90 Ideas to Spruce Up Your Holiday Packaging Design

Labels

These really big stickers can dress up an array of box sizes, blank or printed. They're perfect for fast, easy customization amidst the holiday crunch time.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: Anagrama; Ila; Marios Georntamilis, Nikos Athanasopoulos, and Konstantina Gorgogianni, —, — 90 Ideas to Spruce Up Your Holiday Packaging Design

Metallics

Foil isn't your only option for metallics. Stickers and plastic shipping bags can also get jazzed up with a touch of shine.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: FourPlus and Ivaylo Nedkov, Lumi, Soft Gold Co, Lumi, Midnight Design and Kuocheng Liao 90 Ideas to Spruce Up Your Holiday Packaging Design

Hang Tags

It's a small thing, but a hang tag with a handwritten note really gives your product a human touch that goes a long way for that holiday special feel.

 90 Ideas to Spruce Up Your Holiday Packaging Design
Photos via: —, Glossier, Tied & Two, Almost Makes Perfect, Oh So Pretty 90 Ideas to Spruce Up Your Holiday Packaging Design

Stay on schedule this holiday season! Check our order holiday deadlines.

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