Topic

brand voice

Podcast

Trinity Mouzon Wofford, Golde: Taking care of yourself – Well Made E143

The price, time commitment, and vocabulary involved in self-care can leave consumers stranded and overwhelmed. With Golde, Trinity Mouzon Wofford is determined to make healthy changes — in business and body — more accessible.

Podcast

Wylie Robinson, Rumpl: Aspiring to ubiquity – Well Made E135

What does it take to be the first big blanket brand in the past couple centuries? Fresh off his Shark Tank pitch, Wylie Robinson is sharing his plan to make Rumpl a household name.

Podcast

Emily Singer: Giving your brand a soul – Well Made E130

From logo to mission statement, it's become easy to create a cookie-cutter brand. Emily Singer, author of Chips + Dips, explores how to break the mold.

Podcast

Danny Alexander, Who Gives a Crap: Giving a crap – Well Made E128

At peak pandemic panic buying, Who Gives a Crap sold 28 rolls per second. Co-founder and CPO Danny Alexander shares how rapid scaling has led to their biggest donation ever — $4m.

Podcast

Leah Thomas: Protecting people and planet – Well Made E124

What does it mean to be an "intersectional environmentalist" and how can companies follow suit? We're talking to Leah Thomas, the person who coined the term.

Podcast

Nate Checketts, Rhone: Finding Strength in Numbers – Well Made E114

In many ways, COVID-19 has made business stand still, so Nate Checketts found a way to keep things moving. Brands x Better is just one of the ways Rhone is adapting to a new world of business.

Podcast

Benjamin Witte, Recess: Branding a Feeling – Well Made E112

Benjamin Witte isn't branding CBD, he's branding the clear calm it gives you. Hear the strategies for marketing, hiring, and growth that are expanding the world of this fruity, fizzy CBD drink.

Podcast

Emily Schildt, Pop Up Grocer: Culling Through the Clutter – Well Made E108

It's like a grocery store but everything is health and beautiful. Oh, and it's gone in 30 days. Founder Emily Schildt talks us through how Pop-up Grocer is a solution for how consumers actually want to shop for groceries.

Video

Unboxing Health-Ade Kombucha

Health-Ade Kombucha tackles the shipping challenge trifecta: cold-chain liquids in breakable bottles.

Podcast

Helena Price Hambrecht, Haus: Controlling the Narrative – Well Made E98

Combining her impressive background in tech and marketing with her husband's wine making expertise, Helena Price Hambrecht launched Haus – an aperitif that deserves to be the main attraction.

Podcast

Matt Taylor, Tracksmith: Running Authentically – Well Made E96

Tracksmith not only captures the grit it takes to run — they glorify it. Co-founder Matt Taylor shares the strategy behind their captivating photography, their growing community, and the respite of a retail space.

Video

Unboxing Floyd

Four boxes, one couch. This is our biggest episode yet.

Video

Unboxing Ollie

Ollie's personalized dog food is all about the pups, but the packaging was engineered for their people.

Podcast

Ara Katz, Seed: Seeding – Well Made E80

Breaking down the science of the microbiome with Seed.

Podcast

Jenny Gyllander, Thingtesting: Testing Things – Well Made E73

On the Thingtesting Instagram, Jenny Gyllander offers her perspective on products from the lens of a consumer and a venture capitalist.

Podcast

Natalie and Caleb Ebel, Backdrop: Connecting with Color – Well Made E72

A conversation with Backdrop — a new startup moving the hardware store paint chip model forward.