Receiving bathroom cleaner doesn't seem too exciting, but The Honest Company makes getting your all-natural baby, beauty, and household supplies a compelling experience. On this episode of Unboxing Things, see how The Honest Company delights with a thoughtful and engineered packaging experience.
Here are just some of the things we love about their packaging:
- Regular slotted container box is efficient for shipping their product assortment
- Kraft exterior and white Kraft interior with blue flexographic printing
- Graphics reinforce the brand's mission
- Flood coat interior printing
- Matte product packaging
- Air cushion pillows for protection, bonus points for being custom branded
- Minimizing product breakage during shipping with inserts and void fill helps eliminate wasted products
- Corrugated insert to hold heavier products
- Carton insert secure smaller fragile items
- Extra piece of messaging encouraging consumers to give the box a second life
