Unboxing Brooklinen

Brooklinen is making all things for your sleeping world. Luxury bed sheets, pillows, comforters, & blankets in really great fabrics like percale sateen and linen. On this episode, we unbox how they're bringing a textile feel to a box.

Here's what we love about their packaging:

• Two-color flexographic print in a pinstripe pattern that's reversed out
• Roll-end tuck front box
• Label love! The shipping label is perfectly aligned to the stripes
• A lil' overlap (trapping) on the design. You need a loupe to see it, but it’s just worth preparing for.
• Branded tote — swag!
• Sheets wrapped in a printed Kraft belly band and then in plastic
• This belly band is doing some heavy lifting 💪Has product information, care instructions, and it's achieving a lot in one simple collateral piece
• Return label
• Easy to recycle