Boasting a curated color selection and high-quality supplies, Backdrop is a new direct-to-consumer paint company reinventing the way you shop for paint for your home. On this episode, we're taking a look at their complete click-and-ship painting kit experience. This box is the works! See how they took an industrial product and are making it accessible in a modern way.
Here are just some of the things we love about their packaging:
The Sample Experience:
- Branding! We get a jolt of their brand values from the beginning
- Custom reinforced gummed tape
- Rigid Kraft mailer with a tear strip
- Printed carton folder that holds the 12x12 adhesive color samples
- Flat cards spotlight content and information
The Paint Can Delivery Experience:
- Handles on the regular slotted container, or RSC, box
- Exterior is Kraft and interior is a bright white Kraft
- The white Kraft gives an overall clean finish
- Collateral publication is colorful, informative, and instructional
- Printed corrugated tray with thumbhole (custom dieline alert!)
- Layers of paper void fill adds cushion and absorbs any shock. It's all recyclable.
- Paper belly band wraps around their paint supplies. It adds customization and keeps the unboxing tidy.
- Kraft trays cradle the paint cans and Kraft inserts add more protection
- Custom sticker label — it's a small detail that adds flexibility
Want to learn how Backdrop is moving the hardware store paint chip model forward? Hear our interview with founders, Natalie and Caleb Ebel.
