We try to avoid using the phrase "inside the box" at all costs, but this time it's literal. In e-commerce, the inside of your box has as much star power as the outside. With a design that continues to the interior of your box, your product pops and your box makes a great backdrop for social shares. Here are 7 brands with memorable strategies for interior box designs.
This roundup includes inspiration from some of our favorite companies and designers around the web. Unless specified, these designs are not made by Lumi.
Thrive's Green Logo Pattern
Customers love photographing their Thrive haul inside the box, no doubt because that signature green is a fresh backdrop for their organic goodies. Since Thrive sells many brand names, lining their box with a logo pattern and pop of green is pivotal for their online brand recognition.
Images via pixiestavern and livlight.
Rawan's Affirmation
More and more, customers are looking to align with the values of the brands they love. By putting their mantra under the hood of their box, Rawan is leaving customers feeling justified in their purchase, and no doubt, ready for the next one.
FabFitFun's Pop of Yellow
There's nothing quite like a color reveal. Complimenting the exterior of the box with a totally new interior color adds some extra wiz-bang-pop to Fab Fit Fun's summer design and makes for prime Instagram photos.
Le Parcel's Words of Encouragement
Once a month, ladies get this box of necessities when they need it most. The copy inside the box taps into that, bringing more character the subscription service and hopefully making customers feel a bit at ease. The chocolate helps too.
Images via Seven Fifty Five
Hippo & Crate's VIP Treatment
One of the best ways to grow a new community is to make your first-time customers feel like they're part of something special. A handwritten name goes a long way, and it really complements the cheeky copy on the products inside.
Glossier's box approach is all about the interior. The exterior is unprinted and sealed with a strip of custom poly tape, while the interior is printed with a glossy design and the mantra that their tribe of followers know oh-too well. Whether you're a first-time customer or die-hard fan, it's a pleasant surprise every time.
Images via Glossier and Cody Jonathan
Sun Basket's Friendly Reminder
Reminding your customers to recycle is good practice, but when a pillar of your brand is being earth-friendly, it's always great to put it front and center. Or to the left, on a handy dandy flap. (P.S. Don't forget your flaps! They're under-utilized part of many dielines, and they're actually part of the exterior side of your box design.)
Images via Kyle Miller Creative
Try out some inside-the-box designs! Download a Lumi dieline and send it to us when you're ready to talk printing.
