Well Made
Gloria Noto, NOTO Botanics: Creating a Safe Space for Beauty – Well Made E55
August 15, 2018 · RSS · Apple Podcasts
“Society is becoming a little more playful, open, and expressive, but I think we still have a long way to go with that.”
After a decade-long career in the editorial makeup industry, Gloria Noto, found herself searching for more. Gloria has always approached makeup with a light hand, taking inspiration from minimalism and an early 1990s, gender fluid aesthetic. Her all-natural, uni-sex cosmetics line, NOTO Botanics, was a natural progression of her past experiences. Her full body collection of agender oils, serums, and skin tints are multi-use and formulated for everyone.
Nearly three years in, Gloria uses NOTO to express to her voice in full-confidence. Her brand is a platform for education, activism, and inclusive brand messaging — all things she felt were missing in the wellness world. Even as NOTO grows, it’s Gloria’s vision of openness and authenticity that defines the line.
On this episode, Gloria talks about pursuing a creative career full-time (11:48). She shares how the makeup industry has changed with social media and paid advertising (13:53), and the importance of using queer, multi-racial, and gender-neutral imagery in the beauty space (15:16). Gloria talks about the stigma of makeup for men and aging for women (16:33). With her brand growing, she gets real about the tough manufacturing and hiring choices she’s facing (23:32). Gloria’s shares her big ideas for the future of NOTO Botanics (29:09) and how she's running an instinctive business (32:55) and embracing her whole identity (36:40).
Follow Gloria Noto and NOTO Botanics on Instagram.
You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.
