Well Made
Rachel Drori, Daily Harvest: Reclaiming the Freezer – Well Made E33
February 1, 2018 · RSS · Apple Podcasts
Blending her experience in business development and marketing with a healthy dose of ambition, Daily Harvest CEO and founder, Rachel Drori, acquired over 100,000 customers in just three years.
After challenging herself to eat healthier, Rachel realized the problem: eating healthy takes time. Daily Harvest is the direct-to-consumer solution, using the freezer as a tool for convenience. She started out in a test kitchen, filling smoothie cups on her own, and now she's expanding her product line to bowls and sundaes using a cold supply chain, and a network of organic farmers.
On this episode, Rachel talks about reframing the freezer, fighting food fatigue, cutting through the noise of the grocery industry, and staying hungry as the business scales.
Follow Daily Harvest on Twitter and Instagram for your fill of food inspiration and product updates.
“I think when you solve a problem that's so obvious, and you do it a way that's really genuine, the opportunity is there.”
Also mentioned on the show:
- Why This Frozen Food Company Backed by Serena Williams and Bobby Flay Just Received $43 million in Funding
- Well Made Episode 20 with Gabby Slome: Dogfooding
- Blue Apron files for IPO
- Amazon to Buy Whole Foods for $13.4 Billion
Header photo via Her Campus
You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.
