Topic

user research

Podcast

Carl Rivera, Shopify: Building direct relationships – Well Made E131

When Shopify acquired Tictail, Carl Rivera took the lead on Shop — Shopify's shopping app that boosts brand discovery and lowers acquisition costs.

Advice

Why you should give your customers a low-packaging option

Companies like Glossier and Function of Beauty are giving customers packaging opt-outs at checkout. We explore why you should consider it too.

Podcast

Hillary Peterson, True Botanicals: Looking to Nature – Well Made E123

True Botanicals founder Hillary Peterson debunks the idea that natural products can’t outperform toxic ones, and dives into the implications of cost and customer education.

Podcast

Chelsea Mozen, Etsy: Scaling Environmental Accountability – Well Made E122

Etsy's Director of Sustainability shares how the maker marketplace is measuring and taking responsibility for their ecological impact.

Podcast

Emily Schildt, Pop Up Grocer: Culling Through the Clutter – Well Made E108

It's like a grocery store but everything is health and beautiful. Oh, and it's gone in 30 days. Founder Emily Schildt talks us through how Pop-up Grocer is a solution for how consumers actually want to shop for groceries.

Podcast

Eric Prum and Josh Williams, Very Great: Building Genuine Brands – Well Made E107

A great product does not equal a great brand. Co-founders Eric Prum and Josh Williams share the strategy behind the Very Great platform and how it has helped to build three consumer brands and counting — W&P Design, Wild One, and Courant.

Podcast

Susan Tynan, Framebridge: Solving a Worthy Problem – Well Made E101

Framing priceless pieces requires a ton of customer confidence. Framebridge founder and CEO Susan Tynan built that confidence by sweating the details, building out a new factory, and launching two brick-and-mortar locations.

Podcast

Sarah Paiji Yoo, Blueland: Changing Consumer Behavior – Well Made E97

Blueland is taking the refill model and dehydrating it. Founder and CEO Sarah Paiji Yoo takes us behind the scenes of Blueland's busy first year, the struggles to find a manufacturer for their cleaning tablets, and pitching on Shark Tank.

Podcast

JT Marino, Tuft & Needle: Merging the Disruptor and Disrupted – Well Made E77

A talk with Tuft & Needle co-founder, JT Marino on waking up a sleepy industry and merging with their competitors to fundamentally transform consumer product brands.

Podcast

Ollie and Lerer Hippeau, Ollie: Launching a New Unboxing – Well Made E75

Ollie Sr. Operations Manager, Nancy Walton, and Lerer Hippeau Principal investor, Caitlin Strandberg talk about the supply chain strategy behind Ollie's new packaging redesign.

Podcast

Joseph Guerra and Sina Sohrab, Visibility: Designing Your Product Playbook – Well Made E67

Industrial design office, Visibility, walk through the step-by-step process of bringing a physical product to market.

Podcast

Alex Friedman, LOLA: Learning the Value of Conversation – Well Made E58

LOLA co-CEO, Alex Friedman shares how transparency is encouraging candid conversations around periods, sex, and reproductive health.

Podcast

Gloria Noto, NOTO Botanics: Creating a Safe Space for Beauty – Well Made E55

Getting real with Gloria Noto about instincts, risk-taking, and building an inclusive, gender-fluid beauty brand.

Podcast

Heidi Zak, Thirdlove: Taking Measured Risks – Well Made E38

ThirdLove co-founder, Heidi Zak, is changing the way modern women get measured and shop for bras.

Podcast

Seph Skerritt, Proper Cloth: Building Tools Right the First Time – Well Made E34

Proper Cloth uses technology to power personalization in the form of dress shirts. Hear how founder Seph Skerritt went from electrical engineering to building web tools for finding the perfect fit.

Podcast

Tobias Frere-Jones: Sphinx of Black Quartz – Well Made E2

In this second episode of the Well Made podcast, we talk to type legend Tobias Frere-Jones about how typography can level the playing field.