Yes Plz is a weekly coffee subscription, based in Los Angeles. But it’s not just coffee — it comes with a whole new magazine every week! On this episode, Jesse unboxes how Yes Plz designed a well-considered efficient shipping box that doesn’t skimp on creativity that’s as unique as their coffee blends.
Here are just some of the things we love about their packaging:
- One-piece folder, or literature mailer, box
- Two-color printing on Kraft.
- The full-bleed pattern is printed strategically on the box
- Custom shipping label that doubles as box seal (no tape!)
- “Beans” copy on the label
- Just a tab to close
- Using every surface for branding
- Compact! No wasted space here.
- Newspaper magazine, new with each shipment
- The zine is made of recyclable material and is an artful and informational piece of content.
- Sticker label on The Mix
