There's something about receiving a thredUP package that's celebratory. thredUP is an online thrift store where you can buy secondhand clothes at a discount. This episode features a twofer! First, we dissect the cleanup kit that guides customers on how to send in secondhand clothing, then we're diving into the gift-like experience of receiving a thredUP package
Here are some of the things we love about their packaging:
- Clean up kit envelope includes a beautiful instructional brochure and a poly mailer
- The poly mailer is gigantic and really sturdy! It's two-color printed with brand messaging.
- There's a prepaid shipping label on the cleanup bag — they thought about the whole reverse logistics component!
- Kraft mailer flexo printed with two spot color
- Polka dot design on the tissue is in thredUP teal color
- Cohesive color story!
- Gift-like wrapping on the clothing
- Sealed with a Kraft sticker that has a social CTA
- Collateral packing slip emphasizes your participation in their community
- Swag! Enamel pin that reinforces their brand message of #secondhandfirst
