Rothy's is an ecommerce shoe company making knitted flats out of 100% post-consumer plastic water bottles.
On a new episode of Unboxing Things, Jesse unboxes how Rothy's uses subtle, polished packaging features for a more efficient and less wasteful packaging experience.
Here are just some of the things we love about their packaging:
- Foil stamped, grey box gives a premium feel
- Recycled ribbon to start the tear strip.
- Custom stickers to seal box instead of tape
- Product info sticker on the outside for efficient fulfillment
- Additional adhesive strip to seal original box for returns
- Debossed paper with tab closure
- Brand copy on the inside
- Shoe rod
- 100% recyclable collateral card with care instructions
