Empathy Wines is shipping high-quality wines for accessible prices on subscription. The direct-to-consumer brand is co-founded by entrepreneur, Gary Vaynerchuk.
On this episode, Jesse is popping open their box of wines. From cork to collateral, see how Empathy Wines designed a beautiful box sturdy enough to ship rosé for a sharable unboxing experience.
Here are just some of the things we love about their packaging:
- Emotive branding
- Kraft mailer style box with a fall out front panel and an added finger hole
- The height of the box fits a thermal label perfectly
- Hues of rose and peach printed on the white Kraft interior
- Kiss cut sticker sheets and collateral flat cards are tucked in a branded envelope
- Flat cards share information on the farmers and Empathy origin story — key for folding customers in a brand
- Surprise Empathy heart logo printed on the bottom
- The box is 275 pound B-Flute which is stronger than the standard 200 pound paper. In a Mullen test, it's more puncture resistant, and you're going to get more strength to hold the wine.
- The corrugated tray is also stronger than your standard grade box strength to support and separate the wine.
- Motivational quotes are printed on the corks. So cute!
