Ideal for printing fine detail, gradients, photography, and vibrant colors, consistently throughout many print runs.

What is rotogravure?

Rotogravure is most often used for printing on flexible materials, like LDPE for poly mailers and laminated films for pouches. Rotogravure’s metal print cylinders can produce highly detailed designs with small text and photography.

Why choose it?

  • Precise print plates can print greater detail, like small text and photography.
  • Print cylinders last a long time before needing to be replaced

Why not choose it?

  • Tooling costs are higher than other print processes because of the materials and setup required.

  • In the US, rotogravure tooling is more rare and often pricier than other print processes. In Asia, there are more affordable options.

Examples of items that use rotogravure