Topic

marketing

Podcast

Emmett Shine, Pattern Brands: Following opportunity – Well Made E150

"I think Gin Lane's impact got a lot larger once we quit Gin Lane." After building the brand identity for dozens of iconic modern brands, Gin Lane founder Emmett Shine is scaling a new home brands collaborative — Pattern Brands.

Podcast

Trinity Mouzon Wofford, Golde: Taking care of yourself – Well Made E143

The price, time commitment, and vocabulary involved in self-care can leave consumers stranded and overwhelmed. With Golde, Trinity Mouzon Wofford is determined to make healthy changes — in business and body — more accessible.

Podcast

Wylie Robinson, Rumpl: Aspiring to ubiquity – Well Made E135

What does it take to be the first big blanket brand in the past couple centuries? Fresh off his Shark Tank pitch, Wylie Robinson is sharing his plan to make Rumpl a household name.

Podcast

Emily Singer: Giving your brand a soul – Well Made E130

From logo to mission statement, it's become easy to create a cookie-cutter brand. Emily Singer, author of Chips + Dips, explores how to break the mold.

Podcast

Dan Frommer: Adopting new shopping behaviors – Well Made E127

The pandemic has drastically changed how we shop, at least for now. The New Consumer Editor-in Chief Dan Frommer shares his insights and predictions for the surge of ecommerce.

Podcast

Chris Kirby, Ithaca Hummus: Making it onto the grocery list – Well Made E125

In the midst of a pandemic-induced ecommerce boom, Ithaca Hummus is doing just fine in grocery stores’ deli sections. Founder Chris Kirby talks about the experiential role of retail, staying smart and flexible, and separating trends from universal truths.

Podcast

Eric Edelson, Fireclay Tile: Knowing What it Means to Be a Good Business – Well Made E119

In 2008, Fireclay Tile CEO Eric Edelson brought the tile business direct-to-consumer, and he hasn't looked back. He talks us through scaling past max capacity, becoming a B Corp, and staying recession proof.

Podcast

Simon Huck, Judy: Preparing for the Unexpected – Well Made E117

Launching a line of emergency kits in the midst of a pandemic is a big responsibility. Judy CEO and co-founder, Simon Huck, talks us through the first few months and the value of informative content.

Podcast

Benjamin Witte, Recess: Branding a Feeling – Well Made E112

Benjamin Witte isn't branding CBD, he's branding the clear calm it gives you. Hear the strategies for marketing, hiring, and growth that are expanding the world of this fruity, fizzy CBD drink.

Podcast

Emily Schildt, Pop Up Grocer: Culling Through the Clutter – Well Made E108

It's like a grocery store but everything is health and beautiful. Oh, and it's gone in 30 days. Founder Emily Schildt talks us through how Pop-up Grocer is a solution for how consumers actually want to shop for groceries.

Podcast

Elizabeth Segran: Predicting the Next Decade – Well Made E106

Fast Company Senior Staff Writer Elizabeth Segran reflects on the past decade of consumer trends and makes some insightful predictions about how gradual consumer shifts have lead to substantial changes in what consumers expect of brands.

Podcast

Ask Lumi: Looking Back on 100 Episodes – Well Made E100

Jesse and Stephan are answering your questions about the podcast, packaging, ecommerce, and Lumi.

Podcast

Helena Price Hambrecht, Haus: Controlling the Narrative – Well Made E98

Combining her impressive background in tech and marketing with her husband's wine making expertise, Helena Price Hambrecht launched Haus – an aperitif that deserves to be the main attraction.

Podcast

Matt Taylor, Tracksmith: Running Authentically – Well Made E96

Tracksmith not only captures the grit it takes to run — they glorify it. Co-founder Matt Taylor shares the strategy behind their captivating photography, their growing community, and the respite of a retail space.

Podcast

Joanna Griffiths, Knix: Being Unapologetically Free – Well Made E90

Getting real with Knix founder, Joanna Griffiths about rebuilding her brand of intimate apparel online.

Podcast

Alex Matisse, East Fork: Kilning It – Well Made E82

Alex Matisse of East Fork talks about walking the line between small scale craft and large scale commercialism.