Topic

DNVB

Podcast

Emmett Shine, Pattern Brands: Following opportunity – Well Made E150

"I think Gin Lane's impact got a lot larger once we quit Gin Lane." After building the brand identity for dozens of iconic modern brands, Gin Lane founder Emmett Shine is scaling a new home brands collaborative — Pattern Brands.

Video

Unboxing Apostrophe

Colorful, memorable branding makes this skincare unboxing a memorable departure from the dermatologist office.

Podcast

Carl Rivera, Shopify: Building direct relationships – Well Made E131

When Shopify acquired Tictail, Carl Rivera took the lead on Shop — Shopify's shopping app that boosts brand discovery and lowers acquisition costs.

Podcast

Dan Frommer: Adopting new shopping behaviors – Well Made E127

The pandemic has drastically changed how we shop, at least for now. The New Consumer Editor-in Chief Dan Frommer shares his insights and predictions for the surge of ecommerce.

Podcast

Eric Edelson, Fireclay Tile: Knowing What it Means to Be a Good Business – Well Made E119

In 2008, Fireclay Tile CEO Eric Edelson brought the tile business direct-to-consumer, and he hasn't looked back. He talks us through scaling past max capacity, becoming a B Corp, and staying recession proof.

Podcast

Henrik Werdelin, Barkbox: Becoming a Forest – Well Made E111

Scalability has its limits. Taking his queue from Apple and Amazon, Barkbox founder Henrik Werdelin is thinking beyond big trees and planting seeds for something even bigger.

Podcast

Eric Prum and Josh Williams, Very Great: Building Genuine Brands – Well Made E107

A great product does not equal a great brand. Co-founders Eric Prum and Josh Williams share the strategy behind the Very Great platform and how it has helped to build three consumer brands and counting — W&P Design, Wild One, and Courant.

Podcast

Elizabeth Segran: Predicting the Next Decade – Well Made E106

Fast Company Senior Staff Writer Elizabeth Segran reflects on the past decade of consumer trends and makes some insightful predictions about how gradual consumer shifts have lead to substantial changes in what consumers expect of brands.

Podcast

Stuart Landesberg, Grove Collaborative: Prioritizing the Long Term – Well Made E104

Momentum is building around sustainable purchasing and Stuart Landesberg believes this is just the beginning. The CEO and Co-founder of Grove Collaborative shares a piece-by-piece sustainability strategy and the outlook that could make Grove a 100-year company.

Podcast

Alexandra Waldman, Universal Standard: Reflecting the World As It Is – Well Made E102

Universal Standard is building the largest size range in the world. Hear why they want to stop talking about size, and what they're doing to set a new standard.

Podcast

Susan Tynan, Framebridge: Solving a Worthy Problem – Well Made E101

Framing priceless pieces requires a ton of customer confidence. Framebridge founder and CEO Susan Tynan built that confidence by sweating the details, building out a new factory, and launching two brick-and-mortar locations.

Podcast

Ask Lumi: Looking Back on 100 Episodes – Well Made E100

Jesse and Stephan are answering your questions about the podcast, packaging, ecommerce, and Lumi.

Podcast

Dan Frommer: Converting Shoppers into Buyers – Well Made E94

A report on the state of direct-to-consumer brands, straight from an expert. Founder of The New Consumer, Dan Frommer helps us digest the some milestone moments in ecommerce and what they mean for the future.

Video

Unboxing Everlane

Everlane's sustainable, high quality approach to apparel extends to their packaging too.

Podcast

Tony Konecny, YES PLZ: Stepping on All the Rakes – Well Made E92

After selling Tonx to Blue Bottle Coffee, Tony Konecny's new company Yes Plz is making delicious coffee more attainable.

Podcast

Joanna Griffiths, Knix: Being Unapologetically Free – Well Made E90

Getting real with Knix founder, Joanna Griffiths about rebuilding her brand of intimate apparel online.